Your brand is your business. Establishing a trusted reputation amongst consumers can mean the difference between success and failure as an entrepreneur. But how can you gauge whether the competition has the upper hand?
“Entrepreneurs need to constantly make an effort to improve branding,” says Daymond John, business mogul and founder of the FUBU clothing line. “The process of re-branding never stops.” This is something John knows all too well as he is reacquainting the American market with his popular urban clothing line, re-launching as an “all-American” timeless classic. A guest speaker at the Black Enterprise Entrepreneurs Conference in Atlanta next week, John will be helping other business owners figure out what it takes to build and maintain their brand. Click Here to read more.
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